It’s like Santa for your Vagina!
Advertising in the feminine hygiene category has made some dramatic leaps away from the insufferable blue liquid framework in recent years. And now, period-care service HelloFlo.com takes another step forward with "Camp Gyno," a two-minute film starring a young camper who embraces her role as period pioneer.
Hello Flo is a subscription service that delivers flow-specific period products monthly. The website promises discrete packaging--"feel free to get it sent to your office." The service currently includes Tampax Pearl and Always products and ships throughout the continental US. The company is now also introducing a "starter kit" for the newly menstruating--and that’s where our little camper comes in. Embracing her "red badge of courage," the girl assumes the role of period advisor to her peers, until, that is, they get wise to Hello Flo. But in the interim, she delivers a lot of frank talk about periods, up to and including the use of the words "vadge" and "vagina."
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Yay for actually saying "vagina" to advertise products for vaginas and for empowering young girls!