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Yahoo! Unveils Its New Logo

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Over the past month, Yahoo teased users with different company logos running daily in advance of the makeover. The company had already come up with a new logo design and wasn't seeking crowd-sourced input to the design of the logo but rather wanted to see what kind of feedback it was getting externally as well as internally.

The company said it wanted its new logo to be “whimsical, purple, with an exclamation point.”



In step with Yahoo's marquee makeover, the company's exclamation point will become a changing animation. "That whimsy, that whit is very much a wink and a nod to the DNA that has very much been a legacy of the Yahoo brand."




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