An ad campaign featuring Romeo Beckham helped Burberry notch up a 13 per cent boost in sales it was revealed today.
The group enlisted the 10-year-old budding fashion model and son of Victoria and David Beckham as the star of its latest campaign, alongside
Burberry said spring/summer was a “stand-out season” for the group, with its high-end Prorsum fashion range and accessories such as the Blaze and Orchard bags proving a hit with shoppers.
The first quarter like-for-like sales rise marks an impressive increase over the seven per cent growth seen in the previous six months, with total retail sales in the three months to June 30 up 18 per cent at £339million, excluding exchange rate effects.
Burberry said: “In what remained an uneven trading environment, there was an exceptional consumer response to spring/summer 2013.”
It added that its ad campaign and catwalk shows generated “record reach and engagement”.
Richard Hunter, head of equities at Hargreaves Lansdown Stockbrokers, said it was an “impressive start to the year” for the group.
He added: “Burberry remains well regarded by consumers and investors alike."
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