James Franco lights up the summer's funniest movie, This is the End. See the photos and read the highlights from his GQ cover story.
"My public persona is something that is only partially constructed by me, so if people want to mock that, it's fine. I mock it."
"Your Highness? That movie sucks. You can't get around that."
"As far as why Pineapple Express 2 has not been made for real, I don't know what the holdup is. I would do it, Danny [McBride] would do it, Seth [Rogen] would do it. I think Seth and Evan [Goldberg] just need a fire lit under their asses."
"Like all comedies, even bad ones, [This is the End] gets at important issues if you want to examine it."
"When I first read the script [for This Is The End], the James Franco character was—I guess the only way to describe it is he was a lot douchier than the version that we came up with. I was the materialistic guy. They were really playing up the Gucci-modeling aspect of my life."