Some quotes from the interview:
“People always want to make an artist so uni-dimensional. People either hear my radio songs and think I can only make music that sounds like that and I probably have no substance and no lyrical content and no point of view, or it’s that I’m only supposed to be an underground, indie, ‘mixtape-in-my-bedroom’ artist and the fact that I’m making anything that’s commercially accessible makes it garbage, which isn’t the truth. It’s definitely become a process trying to convince people that yes, I am creative but I can be accessible, and I can be cool. It’s very rare that people are able to be all of those things. But I am.”
“When I was first getting to know her, she reminded me of Left Eye,” says Cambridge-Mitchell, who worked with the legendary R&B group TLC in the ‘90s. “Her presence, her personality and intensity, and her clear focus, goal-oriented everything. She’s very much like if Left Eye and T-Boz were one person.”
Trevor Jerideau, Tinashe’s A&R rep at RCA adds “If she couldn’t get to a specific producer that she admired, she’s going to make that beat herself. She’ll go on YouTube and try to figure out what kind of software they were using or how to actually construct that track and make it. She sourced all those [mixtape] beats. She did. I knew that she was going to get to where she had to go, and where she wanted to go, regardless of anybody standing in her way.”
“I had to go through sessions where people were outwardly disrespectful to me and I had to walk out. I went through a musical hazing,” she says. “People definitely don’t want you to win. You’re set up to fail when people are literally giving you their sh**tiest stuff and they’re just like, ‘Well, this is the best I can give you. We’re saving [the good stuff] for Drake.’” She pauses and laughs. “There’s a lot of shady motherf**kers in this industry.”
“The real story is actually kind of interesting,” she says with a grin. “I basically leaked the song (Party Favors). I wasn’t supposed to put it out.” She sits back and continues: “But I knew if I didn’t just put something out, I ran the risk of continuing to push back my singles and my whole process. I’ve got the songs, I need to put them out, I need people to hear them. I was just like, ‘F**k it. I’m putting it on SoundCloud.’ So that’s what I did, and then they had to follow up.”
"Before she makes it out the door, she’s accosted by Timbaland, who sweeps her up in his arms and whispers in her ear, “Do you know how dope you are, girl?” She smiles and hugs back. Tim sizes her up — though he’s the one wearing drop-crotch, all-white pants and toe-curled, black slipper-loafers — and shouts his email address to her before walking away. Tinashe runs over to her managers, whispers the contact info quickly, and scurries down the now-empty red carpet."
Ok, ONTD. I know reading isn't your fav hobby but this is a really good read, even if you don't like Tinashe. It has insight on the industry, award show's backstage, tea, shade, everything. It's very, very interesting.