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Taylor Swift and the marketing of "likability"

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~ALLEGEDLY~

- in female success, people liking you is just as important as what you're creating.

- says TS has to be a bit of everything to get everyone to like her. has to appear to be a red-state country girl as well as a progressive feminist. this leads to her treading lightly on both grounds but enough so she appears on both sides.

- talks about her backpedalling on bad blood and katy perry, and her making vague statements so the audience can interpret it in a way that suits them.

- she presents herself as both the popular girl who is untouchable and the awkward, relatable nerd to appeal to more than one demographic.

- basically she's very neutral or vague about everything to get the largest amount of cosumers possible, but does it in a way so she seems less calculated than she is.

source

are you likable ONTD?


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