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Hallmark Channel looks to Mariah to gain younger viewers

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Pictured: Mariah in 1998 and 2014, serving Keanu Who?

  • Mariah will ride the first ever Hallmark Float in the Macy's Day Parade

  • Hallmark and it's sister channel have been gaining viewers and advertisers but have struggled to gain a younger audience

  • Looks to hit the 24-54 crowd with Mariah's talents

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Are you ready for Mariah's yearly guaranteed paycheck christmas season?
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