Adele is reportedly plotting an arena tour with an old-school booking strategy https://t.co/x6DHDG7gV8— billboard (@billboard) November 7, 2015
According to Billboard sources, Adele is plotting a tour for her album 25, out November 20th (less than two weeks!) using a strategy that's rare for an artist that's destroying your faves: her team is working on deals on a market-to-market basis rather than cutting a single tour deal with a promoter like Live Nation or AEG Live.
Although her touring has not been strong, 31 shows from 2008 to 2011 experts expect her to destroy. "It's totally about pent-up demand," says Rathwell, an AEG vp who also believes Adele's four-year absence from the circuit won't come into play. "People just love her, they've never seen her, and they're going to see her. Sometimes being elusive and unavailable so increases your demand -- a thousand-fold in this case."
perched. my credit card is ready. Will you be going to the Church of Adele ontd?