He is a 21 year old Swedish model named Konrad Annerud. He bartends and is a musician on the side.
In an interview with e-magazine, Nyheter, he mentioned that it's fun looking like Leo because he is a handsome man. However,“It’s much worse when I am abroad,” he told Nyheter. “When I was in Italy last summer, I kind of felt like I wanted to shave off my hair. It was chaos. People shouted ‘Leo!’ and wanted to take pictures all the time. It was the craziest thing I ever experienced.”