- The study tracked Netflix accounts that started watching season one of selected series between January and July 2015 across 16 different countries, including the US, Brazil, and Australia;
- It's never the pilot episode that seals the deal;
- Netflix could not identify what plot points sucked people in, only which episode;
Bates Motel: Episode two, when Dylan arrives in White Pine Bay, pissing off Norman, who welcomes the prodigal son home in a very special way.
Daredevil: Episode five, when we see Matt's experience of life—what he calls a "world on fire."
House of Cards: Episode three, When Frank Underwood leaves D.C. to put out a fire in his home district in South Carolina. Fans may recall the "Peachoid."
Mad Men: Episode six, when Peggy emerges as a copywriting star, and Joan makes an impression with a red dress and her ability to work a two-way mirror.
Orange Is the New Black: Episode three, when Piper firmly rejects advances made by Crazy Eyes and moves into Miss Claudette's cube.