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DC Boss Diane Nelson Talks Superhero Strategy Vs. Marvel at Variety Summit

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  • Big Boss of DC Entertainment Diane Nelson (President of DC Entertainment and Warner Bros. Consumer Products and President-Chief Content Officer of Warner Bros. Interactive Entertainment) is committed to keeping story arcs of DC characters separate across different mediums.

  • 2016’s “Suicide Squad” and “Batman vs. Superman” are first of 10 DC movies expected over next 5 years

  • No push for creative crossover with TV series Flash, Arrow, Gotham, Supergirl, and DC’s Legends of Tomorrow. Will keep character worlds highly distinct to give more creative flexibility to writers, producers, and directors at WB.

  • Says the focus on single universe a la Kevin Feige’s MCU “could end up handcuffing our creators into trying to work with the same storyline or force them to hold back characters or introduce certain characters. Ultimately it hinders the ability for someone like (showrunner) Bruno Heller to come in and create ‘Gotham.’"



  • Says “We do believe we’re in a period time where comics and superheroes are really the driving force within pop culture...We have to be really sensitive to making sure were not creating any stories that don’t feel like they’re ready to be told… We have to make sure we’re getting the right story and the right content from the talent we work with. Ultimately we think if it’s a great story people will go out to see it.”


  • Says “we have broken down a lot of walls among the various (WB) businesses. We’ve had interaction across every business at Warner Bros.”


  • Credits DC publishers Jim Lee and Dan Didio with reinventing the publishing business starting in 2011 when the pair instituted “a total reboot of our publishing line — it’s been hugely successful in the past four years.”




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