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Harry Styles Seaworld boycott sinks brand

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* Harry telling fans to boycott Seaworld at a concert this July have led to the most amount of negative comments for the Seaworld company since Blackfish aired
* His boycott + findings of a Seaworld employee going undercover at PETA are responsible for their brand's decrease of July 2015
* Credit Suisse analysts - "We believe two events were the main contributors to the 400% spike in mentions and 13% increase in negative commentary month-over-month"
* Seaworld is doing a previously-scheduled relaunch in November to boost attendance and public opinion
* Previous ONTD post about it

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