Why Marvel Should Not Advertise Spider-Man In #CaptainAmericaCivilWar Marketing http://t.co/JvBmBPviq0 via @forbes by @ScottMendelson
— Scott Mendelson (@ScottMendelson) August 21, 2015-Even though there are a lot people thirsty as fuck for Spider-Man in Cap 3, Steve Rogers should be front and center for the marketing of the movie to avoid the general audience seeing it as Avengers 3.
-If there is anybody they should be boosting in the marketing it should be T'Challa aka Black Panther since it will be the character's cinematic debut as compared to Spider-Man 6th time.
-By hiding his scenes it would attract the necessary buzz and excitement to see how he would interact with the other MCU characters like Iron Man, Captain America, and Black Widow.
SOURCE
I agree with this article but I could see Marvel fucking this up.