One Direction's Drag Me Down Drops 24 places on the Hot 100 after 1 week

Billboard Hot 100: #27(-24) Drag Me Down, @onedirection [2 weeks].

— Chart News (@chartnews) August 17, 2015

went from #3 to #27

One Direction: Will ‘Drag Me Down’ Prove To Be Their Swansong? http://t.co/Y7D9U9glr7#onedirection

— One Direction News (@OneDboys) August 17, 2015

despite 1d's huge fanbase, drag me down has not made an impact on the general public and stalled
it's not even in the top 40 for radio play
music video has yet to be released

source +source

do you think the music video will help? or does the general public not care?