-Nickelodeon held a casting call at VidCon this past weekend, looking for Internet celebrities.
-VidCon is a YouTube celeb convention, and Nick wants to use YouTubers to help build an audience.
-YouTube reaches more young people than any of the television networks geared towards young people.
-Online celebrities are more popular with teenagers than most musicians, actors, and comedians.
Nickelodeon is making a play for the YouTube generation http://t.co/tzUATz9SCi
— Business Insider (@businessinsider) July 26, 2015Source: https://twitter.com/businessinsider/status/625417636508225536
the future is now!