Puma is spending lots of money to work with Robyn Fenty

No surprise here, but @PUMA's sales have grown—a lot—since hiring @rihanna: http://t.co/36suU975XLpic.twitter.com/KchcsjaTMG

— Fashionista.com (@Fashionista_com) July 24, 2015

• Puma reported on Friday that its operating expenditures were up 20.4 percent to €357.4 for the second quarter, mainly because of its partnerships with Rihanna and Arsenal.


• Those expenses contributed to a net loss of €3.3 million for the Kering-owned brand.


• The brand's first "Rihanna-inspired styles" hit stores in the second half of the year, and her own collection will drop in 2016.