*Adidas apologized after sending out a poorly-worded marketing e-mail to its customers, just one day after the 121st Boston Marathon.
* In the subject line of the e-mail from Adidas Running, it said, “Congrats, you survived the Boston Marathon!”
* The message immediately led to backlash as customers reminded the company about the 2013 Boston Marathon bombings, when three people were killed and more than 260 others were injured.
* At least two bombing survivors, Patrick Downes and Marc Fucarile, participated in this year’s race.
* “We are incredibly sorry,” the company said in an e-mailed statement. “Clearly, there was no thought given to the insensitive e-mail subject line we sent Tuesday.”
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Somebody getting fired!