Why hire someone to combat your album leaking, when you can just manipulate your fan base into doing it for free? Taylor Swift's fanbase caught wind that a music store in the UK played her upcoming album
reputation (they didn't even sell the album btw, and no actual information has leaked) and have rallied together to tattle tale on the store / get justice for this breach in Taylor's
Circle of Trust™. Taylor has told her fans how
NOT COOL album leaks are, even though most 21st century popstars accept that albums often leak well before the release date, Taylor Swift's record sales are still above and beyond just about anyone else in the industry (her presales are already well above most 1st week debuts of her contemporaries), and there is war in some peoples countries. Thus, we get a fanbase who reacts as follows:
Source
1234ONTD, have you purposly created false entitlement within your fanbase, and used it to turn them against the business who sells your product?
POST YOUR FAVE SWIFTIE TWEETS / TUMBLR POSTS INSIDE :D