It looks like the team behind the new Blair Witch film is trying to recapture some of the viral marketing that made the original so successful. It seems like many people have recently stumbled upon a Kickstarter page that is directly tied to the film. The page, which on the surface appears to have launched and been funded back on 2014, claims to be for a documentary about the people left behind when a loved one disappears.
"This trauma is known as ambiguous loss, in which grief is complicated by fear and hope. It takes a heavy psychological toll on survivors, often resulting in obsession and even delusion. It can destroy relationships and tear families apart."
On the page the "filmmaker" Lisa Arlington has a teaser for the project as well as information on three subjects she planned to interview - A man whose wife vanished during a boating accident, a woman whose son went missing in action during the Vietnam war and a young man whose sister and two friends disappeared during a camping trip years ago.
The page is filled with updates from them campaign as well as comments from backers who begin excited for the film, then frustrated that it doesn't seem to be happening and finally concerned with the filmmaker's apparent disappearance.
Lisa, Ashley and James are all characters in the film.
The Kickstarter page now also links to a FB dedicated to Lisa's disappearance.
A trailer for the film had previously been released under the title The Woods before it was revealed at SDCC that the film is actually a sequel to The Blair Witch Project. Blair Witch is written and directed by the same team beyond the critically acclaimed 2011 horror film You're Next. It releases in theatres on September 16.
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I am so ready for this.