Every year, crappy cosmetic lines come out with a "celebrity line," which usually has nothing to do with the celeb and are cheap copies of other products. But sometimes a celeb gets involved and the results are magical. Below is a list of the best, not of celeb-endorsed lines, but celeb OWNED lines.
Jessica Alba: The Honest Company
Launched in 2012, the business, now worth over $1 billion, has made a splash last year in the beauty department with the launch of Honest Beauty. Free of harmful ingredients, these products are guaranteed to be healthy and good for you.
Star Product: The Honest Beauty Everything Primer: An Allure Best of Beauty 2015 winner
Salma Hayek: Nuance by Salma Hayek
A line inspired by her grandmother, this extremely budget friendly drugstore line launched to rave reviews. Covering everything from lipstick to makeup to haircare, the line has it all. Check out beautybets's
rave review. Beautypedia also considers this brand a top drugstore line.
Star Product: Overnight Time-Release Retinol Capsules: Beautypedia gave this reasonably priced miracle worker 5 stars.
Katie Holmes - Alterna
Co-owner Katie Holmes escaped Scientology to save your hair. "This luxury brand formulates its advanced hair treatment products with cutting-edge ingredients like hemp, bamboo, caviar and Kendi oil, a natural oil rich in essential fatty acids and antioxidants."
Star Product: Alterna Caviar Anti-Aging Omega + Nourishing Oil - Allure considers this THE best oil styling serum
Eva Mendes - Circa Beauty
Another celeb who turned to drugstore affordable prices, Mendes' line is known for its high end look and cheap prices. Refinery29 says "we love Mendes as an actress, but her true calling in life might very well be cosmetics. Her line, Circa, which launched this year, contains some of the most high-end drugstore makeup we've ever tried."
Star Product: Magic Hour Illuminating Concealer - Mendes herself says this is her favorite product, saying that the concealer pen is "everything" to her.
Iman - Iman
This is kinda obvious as her line is now a cosmetics giant. Nothing else to say as you probably all know & are familiar with her impressive collection.
Star Product: Iman BB Créme - a wide selection, good ingredients and an award winning product.
Miranda Kerr - KORA Organics
Kerr's organic and all natural skincare line has proven to be a hit and even won the 2013 Prix de Marie Claire beauty awards. Also probably the most expensive line out of everything in this list.
Star Product: Rosehip Body Oil - also an award winner, this body oil can be used on the face, as well (which might justify the price. okay not really).
Other lines:
Drew Berrymore- Flower; Josie Maran - Josie Maran; Claudia Schiffer - Schwarzkopf; Jennifer Aniston - Living Proof
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