- Melissa McCarthy vehicle
The Boss topped Batman v Superman at the Friday box-office by a $2 million margin.
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The Boss is projected to win the weekend with $21.8 million, with
Bat v Sup coming up second place with $21.6 million.
- Before the Friday estimates rolled in,
Bat v Sup was expected to gross up to $27 million and easily beat the poorly-reviewed comedy (18% RT score). However the DC epic showdown fell harder than predicted. If the numbers hold, that would constitute a 58% drop from last weekend's tally (blockbusters of that calibre typically fall around 50% on their 3rd weekends).
- In related news, enterprising DC stans have created the hashtag #SupportDCFilms to encourage fans (and Marvel cast members) to see the movie multiple times at the theatre. This commendable effort should warm the heart of Warner Bros. and their parent company Time Warner, which currently owns assets valued over $60 billion. ✊
the wrap