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Singer, songwriter, producer, bonafied rock star and Philly native Santigold aka Santi White, is about to have one hell of a year. After a 4 year hiatus from music (
Master of My Make-Believe was released in 2012), Santigold is set to smash back onto the scene with Jan 22nd's
99¢.
Her new album,
99¢, is as much an ode to excess as it is an analysis of it. Take for instance the album cover shot by Haruhiko Kawaguchi, which features the artist herself shrinkwrapped among her worldly possessions. The cover image, and album title, express the frustration of selling yourself as an artist;
"I was writing a lot about where we are in culture, in terms of consumption and commercialism and narcissism and being a product in that environment and being so aware of yourself as a commodity and not really as an artist... ...I decided to approach it in a really playful and fun way to highlight the absurdity of it all."Santi sometimes struggles with the new dichotomy in music accelerated by the rise of social media, where the artist plays a dual role of salesman.
"My song Run the Races is about that. It’s about having to join the game or else you’ll be left behind. With the social media stuff, it’s really easy for me not to post because it’s like why does everyone need to know what I’m doing every second?"But don't worry, none of that can keep the Unstoppable Santigold down. This is just her way of working through and playing with the new sandbox the music industry finds itself playing in. The upbeat first single from
99¢, "Can't Get Enough of Myself" shows Santi is still as powerful, cheeky, and confident in her element as ever. Working with familiar collaborators like John Hill and TV on the Radio’s Dave Sitek and new producers like Vampire Weekend’s Rostam Batmanglij; Santi intends to push herself out of her comfort zone and continue to provide us with genre-bending bops.
“I think throughout the record I’m all over the place stylistically... ...It’s what I enjoy the most about my Santigold sound is that I’m really happy moving stuff around, and it can all find its home on the same record.”In "Can't Get Enough of Myself" Santi croons,
“Ain’t a gambler but honey I’d put money on myself,” and we would tend to agree... put our money on Gold, please!
tl;dr pre-order 99¢ on iTunes!mods, words by me, direct qutoes sourced from the articles
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alohayall!!). The picture features Tom, Elizabeth, and Brie Larson, the female lead in Kong: Skull Island.
